Lens 19: Tech Driven Rise of 902 Hoops

Lens v19 is a deep dive into one of our favorite leagues, 902 Hoops. Check it out!

From Grassroots to Greatness

Robbie McGee’s love of basketball began with a casual invite to a junior high tryout and a misunderstanding about what a layup was. Basketball quickly became a sanctuary—especially when McGee’s family moved 120 kilometers away from Halifax, and the gym became his second home. Years later, McGee also passed his love of the game down to his son.

“My son started playing at five, progressed through provincial and prep teams, and eventually landed a university spot. But then COVID hit, and the momentum he had built came to a standstill. He took a step back from the sport, and with it, a piece of his identity faded,” said McGee.

Determined to keep the dream alive, McGee was already helping run basketball tournaments, including a major full-court event where winners had the chance to compete in New York for a world title.

Participating in the league seemed like the perfect solution, and McGee additionally saw an opportunity to help organize and enhance 902 Hoops.

Taking over 902 Hoops meant rethinking the way the league operated. McGee first focused on relationships—working closely with referees, gym owners, and suppliers to create a professional and structured environment. But beyond logistics, he knew the league needed to give players more than just a place to play.

But managing stats and highlights manually was overwhelming. Watching up to 12 games a day, pausing and rewinding footage to log performance data, was unsustainable, until Robbie engaged with SportsVisio.

In just a year and a half, 902 Hoops has grown from 200 to 600 players, and feedback has been phenomenal. Players are not only engaging more but are also spending hours reviewing their own performance, identifying areas for improvement, and celebrating their wins.

This September, 902 Hoops is launching female and male youth divisions for ages U10, U12, U14, and U16. The highest-tier division will be modeled as a competitive pathway for young athletes aiming for scholarships and elite programs. The ability to compile a portfolio of highlights and verified stats will be critical for kids who might have otherwise been overlooked.

Read the full story here: From Grassroots to Greatness: The Tech-Driven Rise of 902 Hoops

Player Spotlights

There are so many class players at 902, it’s hard to pick the best, but here are a few of our recent favorites.