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Lens 43: Watch me play
What every NBA fan takes for granted this month is what most basketball players will never get. Two stories that bracket the gap.
Sean O'Connor
April 29, 2026
Watch Me Play.
The NBA playoffs are everywhere this month.
Shai Gilgeous-Alexander dropping 42 on 18 shots. Wemby posting a 35-point playoff debut (Spurs franchise record, breaking Tim Duncan's 32), then 27-11-3 with 7 blocks in Game 4 — first player since Hakeem in '93 to hit 25/10/7-blk/4-stl in a playoff game. Jokić running 27-12-16 triple-doubles like it's an off-night. Every shot mapped. Every possession tagged. Every angle on demand.
The thing every NBA fan takes for granted in April is the thing most basketball players will never have.
That gap is what this issue is about.
Moses Moody, in his own words
Last week, Sports Business Journal shared that Warriors guard Moses Moody joined SportsVisio as an investor and product advisor. The line that stopped people:
"I didn't know the value of what shots are better to take. I didn't know how to win games. When I got to the NBA, that was my first time having coaches sitting here analyzing the game."
A budding NBA star with a ring in his pocket felt underprepared for film work until making it in the NBA.
Because nobody was filming most of his games coming up.
We’re thrilled to have Moses insights to help bring our product to the next level! Moses joins Duncan Robinson as an advisor. He didn't invest in the AI. He invested in what happens when the kid who used to be him can pull up his own box score on Monday morning.
Ballers Lab - A Case Study
"Some players had never seen highlights of themselves play."
While Moses was in the league watching his own film, women in a Miami league were sending links home with a three-word message.
Watch me play.
That phrase is from a player in the Ballers Lab open division. Adult women's basketball. She'd never seen herself on film. Not in college. Not in high school. Never. Until this season.
Ballers Lab is co-founded by Maggie Rosario and Delilah Barefield. It all started with just six women. They're at 120+ today, across two divisions:
Open division: women who love the game, want a real competitive environment
Elite division: overseas pros (Jaleah Williams, Louisville. Madison Sjogreen, Argentina national team) staying sharp in the offseason
Both divisions get the same thing now: stats after the buzzer, scout reports on next week's opponent, highlight reels on every player.
"This is professional treatment, applied to a league that runs every week."
The part that mattered: it wasn't reserved for the elite side. The women who'd been hooping for years without ever seeing themselves on film are the ones lighting up the family group chat on Sunday night.
That's the same gap Moses was talking about, on the other end of basketball.
Where it’s Going
"There will not be a universe where you go to your men's league pickup game or your daughter's middle school game and can’t get highlight reels on your phone and share clips."
That's the bet. The playoffs make the gap obvious every spring. The work is closing it everywhere else, twelve months a year.
Every player. Every game. Pro treatment.
You don't need a video coordinator, a stat keeper, and a coach who watches film at 2am.
You need a phone, a tripod, and SportsVisio.
Record the game. AI does the stats, the highlights, the shot chart. Every player on the floor gets film by the time they're home.
Record the game. We do the rest.
Sean